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Find out about all our history All the way back to 1952

Welcome to BS Marson & Sons Ltd

Established Fiat and Abarth Dealer in Newcastle-under-Lyme, Staffordshire

BS Marson is a family-run enterprise; three generations of the Marson family have sold and serviced cars in Newcastle-under-Lyme and Stoke-on-Trent for over six decades. Since being awarded a franchise from Fiat in 1959, we have become one of the manufacturer’s longest-established partners in the UK. We offer the complete range of current Fiat vehicles – and much more besides. We also provide a wide variety of used vehicles.

We know that buying a new car is not an endeavour to be taken lightly, which is why we are here to help you through every stage of the process. Our devotion to customer care means that our experienced staff are always ready to assist you in finding the vehicle that perfectly matches your requirements.

From the sales floor to the workshop, our team is passionate about Fiat; it is a company that we are proud to work with. Our relationship with our customers is equally important, and doesn’t end when you buy a car from us. We offer an extensive aftersales service that will ensure that your vehicle remains in peak condition for many years to come.

If you have any queries, don’t hesitate to get in contact, either via our website or by calling us on 01782 622141. We are open seven days a week and we would be delighted to see you at our Keele Road dealership.

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