BS Marson Team

About BS Marson & Sons Ltd

Our History

As one of the first Fiat dealerships to be established here in the UK, BS Marson & Sons is proud to have represented the Italian marque for over 50 years, and now offers customers in Newcastle-under-Lyme and across Staffordshire a wide range of new and used Fiat and Abarth vehicles.

With over 60 years’ experience in the automotive industry, we are a family-run retailer, and as such aim to provide a friendly, personal experience to every customer who walks through our doors. We are also an authorised repairer, enabling us to help Fiat and Abarth owners to keep their vehicles running smoothly.

As an approved dealer, we are delighted to pass on updates, offers, promotions and other benefits to our customers – directly from the manufacturer. We can also provide vehicle finance, business services and Motability advice.

Choosing BS Marson & Sons for your new or Approved Used Fiat or Abarth car means choosing great value, a professional service, and dedicated assistance throughout ownership. Our line-up of new vehicles is presented at our modern showroom, and all Approved Used models have been carefully inspected before going onto our forecourt. Thanks to competitive pricing and fantastic offers, we can ensure your chosen car is affordable, and with trained technicians on hand, we can provide comprehensive aftersales support, from MOTs and servicing to full accident repairs. Each time you visit us, you’ll receive a warm welcome and service that’s tailored to your needs.

Our team is passionate about the automotive world, and are always happy to assist. Whether you’re stepping through our doors for the first time or have been returning to us for decades, we’ll ensure you drive away completely satisfied.

To find out more about our products and services, visit us today or give us a call during our listed opening hours.

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LIFETIME ACHIEVEMENT AWARD 2020 - sponsored by Stoke-on-Trent City Council

"This year’s Lifetime Achievement Award goes to the man behind one of North Staffordshire’s best-known car dealerships. BS Marson & Sons is a family-run business and was one of the first Fiat locations to be established in the UK.

The business, which is based in Newcastle-under-Lyme, has existed for more than 60 years with some of the team members at the dealership being third-generation family members.

John Marson joined the company – which his father Stanley set-up with his brother Jervis in 1952 – when he was just 15 years old in 1959, along with his brother Peter and sister Ann.

Today he is the managing director and chairman of the Keele Road dealership, which boasts more than 50 staff and always has available in excess of 200 quality used cars.

He has had a lifelong interest in cars and has spent more than half-a-century in the motor trade. John’s wife Yvonne and son Andrew are also directors in the business."

- Stoke Sentinel

LIFETIME ACHIEVEMENT AWARD - sponsored by Stoke-on-Trent City Council

Meet the Marsons Team

John Marson

Managing Director

Andrew Marson


John Lloyd

General Manager


Adrian Banks


Nathan Podmore

Motability Specialist / Showroom Assistant

Trish Marsland


Andrew Pierpoint

Service Adviser

Lisa Augustus


Claire O'Toole

Sales Admin

Jo Hollinshead

Sales Admin