BS Marson & Sons has represented Fiat for more than five decades. Our dealership was one of the first Fiat locations to be established in the UK, and we are fully authorised for servicing and repairs.
The biggest clue to our history is in our name: we're a family-run business and have existed for more than 60 years. Some of the team members at our dealerships are third-generation family members. We will give you a warm, friendly welcome and a tailored service every time you visit, so owning and driving a Fiat will always feel like a more personal experience.
Our long-standing reputation gives us the ability to fully represent Fiat and pass on updates, offers, promotions and other benefits directly from the manufacturer. Other services available at the dealership include car finance and Motability advice.
Choose a brand new Fiat or an Approved Used model from our location in Newcastle-under-Lyme. Drivers throughout Stoke-on-Trent, Staffordshire and Cheshire can come to us for competitive prices and plenty of choice. You have the option to test drive any vehicle you are interested in before making a decision. All of our pre-owned cars are extensively inspected and tested before sale, maintaining the quality you demand from a Fiat. The vast majority of Approved Used cars we have in stock have had only one previous owner.
No matter which Fiat you own, return to BS Marson for expert aftersales care. Each department takes pride in their work, and we want you to always enjoy being a Fiat owner. Choose us for all servicing and maintenance, including annual MOTs, parts fittings and vehicle health checks.
To find out even more about us and explore our Fiat model range, visit or call BS Marson & Sons during our listed opening hours, or contact us using our online enquiry form below.
"This year’s Lifetime Achievement Award goes to the man behind one of North Staffordshire’s best-known car dealerships. BS Marson & Sons is a family-run business and was one of the first Fiat locations to be established in the UK.
The business, which is based in Newcastle-under-Lyme, has existed for more than 60 years with some of the team members at the dealership being third-generation family members.
John Marson joined the company – which is father Stanley set-up with his brother Jervis in 1952 – when he was just 15 years old in 1959, along with his brother Peter and sister Ann.
Today he is the managing director and chairman of the Keele Road dealership, which boasts more than 50 staff and always has available in excess of 200 quality used cars.
He has had a lifelong interest in cars and has spent more than half-a-century in the motor trade. John’s wife Yvonne and son Andrew are also directors in the business."
- Stoke Sentinel
Motability Specialist / Showroom Assistant