BS Marson Team

About BS Marson & Sons Ltd Abarth

Our History

BS Marson & Sons has represented Fiat for more than five decades. Our dealership was one of the first Fiat locations to be established in the UK..

The biggest clue to our history is in our name: we're a family-run business and have existed for more than 60 years. Some of the team members at our dealerships are third-generation family members. We will give you a warm, friendly welcome and a tailored service every time you visit, so owning and driving an Abarth will always feel like a more personal experience.

In 2018, we became an established Abarth dealership for our first time. Now, we are able to offer you the full range of Abarth vehicles, and you are always welcome to come and test drive

Our long-standing reputation gives us the ability to fully represent Abarth and pass on updates, offers, promotions and other benefits directly from the manufacturer.

Choose a brand new Abarth or an Approved Used model from our location in Newcastle-under-Lyme. You have the option to test drive any vehicle you are interested in before making a decision. All of our pre-owned cars are extensively inspected and tested before sale, maintaining the quality you demand from an Abarth.

No matter which Abarth you own, return to BS Marson for expert aftersales care. Each department takes pride in their work, and we want you to always enjoy being an Abarth owner. Choose us for all servicing and maintenance, including annual MOT's, parts fittings and vehicle health checks.

To find out even more about us and explore our Abarth model range, visit or call BS Marson & Sons during our listed opening hours, or contact us using this enquiry form.

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Meet the Marsons Team

John Marson

Managing Director

Andrew Marson


John Lloyd

General Manager

Nathan Podmore

Motability Specialist / Showroom Assistant

Trish Marsland


Andrew Pierpoint

Service Adviser

Lisa Augustus


Claire O'Toole

Sales Admin

Jo Hollinshead

Sales Admin