BS Marson and Sons Ltd

Privacy Policy


Privacy Policy last updated: 18/05/18

Privacy Policy

At BS Marson and Sons, we are committed to our customers, and your privacy is a priority to us. To comply to new GDPR legislation, we want to ensure you have as much information as possible.

This privacy policy explains how we use any personal information we collect about you, when you use our website, including

  • What information do we collect about you?
  • How we use the information about you?
  • Sharing data with third parties
  • Access to your information, correction, and how we ensure it is maintained

What information do we collect about you?

We collect information about you when you place an order with us for products or services. We also collect information when you voluntarily opt in for marketing preferences, complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies, please see below for more information.

We may collect personal identification information from users in a variety of ways, including, but not limited to, when users visit our showroom, vehicle sales, parts sales, service and aftersales, on our web site, register on the site, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available.

In order to fulfil any sale we will ask for, and collect, information relating to your name, email address, mailing address, phone number and card information where appropriate (any payment information the user provides will be securely stored). If finance is required 3 years address history and 3 years employment history as well as D/O/B is also required. Customers may, however, visit our showroom and web site anonymously and we will collect personal identification information from users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain activities.

How will we use the information about you?

We collect information about you to process your order, and if you agree, to send you email, postal, phone and SMS marketing preferences to you about other products / services we think may be of interest to you, as well as safety related aftersales reminders. In processing your order, if finance is required we may send your details to, and also use information, from finance companies who will in turn contact credit reference agencies and fraud prevention agencies.

When applying for credit, we will send your finance details to “FCA UK” for finance, if finance fails at this point we will then select from our list of finance providers the best company for you to gain credit from. For more info of their privacy policy please write to us at the address below.

We also use our affiliate partner for the purpose of vehicle repairs and marketing thereof relevant to your vehicle. We do not use this data outside of BS Marson or AutoVHC. If you would like to view the Privacy Policy for AutoVHC, please contact the Data Protection Officer.

Data retention period

We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years. Under legitimate interests, we have the right to keep your details on record for our service and guarantee policies. Your personal information we use for marketing purposes will be kept until you notify us that you no longer wish to receive this information (This must be done in writing to our address, or emailed to

We use cookies to collect and keep track of non-personal identification information about users whenever they interact with our site, so that we might further improve and tailor our store to the users shopping preferences. Non-personal identification information may include the browser name, the type of computer and technical information about the user’s means of connection to our site, such as the operating system and the Internet service provider utilised and other similar information.

BS Marson may collect and use user’s personal information for the following purposes;

to improve customer service (information you provide will help us respond to your customer service requests and support needs more efficiently);
to personalise user experiences (we may use information in the aggregate to understand how our users as a group use the services and resources provided on our site);
to process payments (we may use the information users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service and gain finance);
to run a promotion, contest, survey or other site feature (to send users information they agreed to receive about topics we think will be of interest to them);
to send periodic e-mails (we may use the email address to send user information and updates pertaining to their order. It may also be used to respond to enquiries, questions and/or other requests. If a user decides to opt-in to our mailing list, they will receive e-mails from us including company new, updates, products and/or service information. If at any time the user would like to unsubscribe from receiving future e-mails, we include the unsubscribe instructions at the bottom of each e-mail. User may also contact the site to be removed from our mailing list.
We adopt appropriate data collection, storage, processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site. Sensitive and private data exchange between the site and its users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

Our legitimate interest policy

The normal legal basis for processing customer data, is that it is necessary for the legitimate interests of BS Marson and Sons Ltd including:-

selling and supplying goods and services to our customers;
protecting customers, employees and other individuals and maintaining their safety, health and welfare;
promoting, marketing and advertising our products and services; Safety related reminders per individual customers, after-sales and sales marketing.
sending promotional communications which are relevant and tailored to individual customers;
understanding our customers’ behaviour, activities, preferences, and needs;
improving existing products and services and developing new products and services;
complying with our legal and regulatory obligations;
preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;
handling customer contacts, queries, complaints or disputes;
managing insurance claims by customers;
protecting BS Marson and Sons Ltd, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to BS Marson and sons Ltd;
effectively handling any legal claims or regulatory enforcement actions taken against BS Marson ans Sons Ltd

More information can be found on the ICO website


We would like to send you information about products and services, sales and after-sales reminders, of BS Marson and Sons Ltd which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date. BS Marson and Sons Ltd will not share your information for marketing purposes with companies outside BS Marson and Sons.

Cookies Policy

Our Site may use "cookies" to enhance User experience. The users web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

Our site uses “cookies” to enhance user experience and to track user habits so that we can record how users use and interact with our website. Users maybe wish to disable cookies, however in order to make full use of the online shopping and personalised features on our website, your computer, tablet or mobile device will need to accept cookies, as we can only provide you with certain personalised features of this site by using them. Please note that cookies cannot harm your computer. Our cookies don't store sensitive information such as your name, address or payment details: they simply let us know follow your actions throughout the use of our website. If you would prefer to restrict, block or delete cookies from our website, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences. If you choose to do this, then please note that some parts of the site may not function properly.

Anonymous tracking data is also collected by the web analysis tool Google Analytics using cookies that are able to be used to generate traffic and trend indicators.

Sharing data with third parties

We use a third-party provider, MailChimp, to deliver our email newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails.

Online advertising

We currently use a third party for retargeting and online marketing campaigns. More details can be requested at the below address

Google Analytics

When someone visits we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

We do not sell, trade, or rent users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Access to your information and correction

You have the right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us at the address below, stating which marketing preference you no longer wish to receive. You may ask us to correct or remove information you think is inaccurate.

If you would like a copy of some, or all of your personal information we hold about you please contact us at the following address.

*Please note: we are unable to accept requests over the telephone*

Jason Bentley

BS Marson and Sons

Deansgate Garage

Keele Road


Or email

Changes to our privacy policy

We keep our privacy policy under regular review please check back regularly to see any updates. This privacy policy was last updated May 2018.